There is no future, there is only now.

Now is a Wakeboard Vests & Accessories manufacturer. Now is a pure direction of a goal to improve the riding experience of you, the rider, through the quality of the product & your pride in wearing it. We are now. We are Follow. 2023.


PROJECT ONE

Working only with socially compliant factories and manufactuers of textiles, we are designing and producing a recyclable neoprene made for the very purpose to reduce the waist that we, as a company, help produce. Based not profit, but on duty to our future selves.

ONE PLANET

FOLLOW — 2023

FOLLOW FAMILY — It’s just a magic trick.

From the very beginning the rider's connected with follow have been the heart and sole of the brand. Yeah, we could say 'By the riders, for the riders.' but that's toothless these days. Plus truly, a company run by the riders doesn't make sense. I mean they'd be too busy riding. So instead, we say 'Run by normal people, for the riders.'

FOLLOW TEAM RIDERS

FOLLOW IS NOW.

FITS & TECH — A witches spell of sweet couture.

Yes, you look good. But its so much more than that. Fabric, structure and finish make our products second to none. All performance. All quality. All capable. Through materials, finishes and stitching, every thought is given to the grade, look, & feel to how that experience of the rider. How you like me now?

FOLLOW FITS & TECH

LAYERING — You're running the circus with an army of clowns.

You ever notice that people use the term 'these days' a lot lately? Like 'these days, it's important to keep yourself healthy'. Was it not important 15 years ago? So when we say 'These days, It's important to keep warm.' I guess what we really mean is, 'These days, we can keep you warm'.

VIEW ALL LAYERING

IMPACT VESTS — The Anarchists are looking for something to smash.

Cushioning your torso ensuring it is always playing its part in your protection while keeping mobility, flexibility, and motion. Warning: these are not life jackets to protect from drowning and they are not approved by the U.S. Coast Guard.

FOLLOW IMPACT VESTS

Follow... where we go.